Case Study: Rezolute

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Website Rebrand, Dynamic Content, and System Integration

At Rezolute, we don’t just build great websites for our clients—we put our own expertise to the test. When it was time to level up, we gave our own site the full treatment, blending cutting-edge design with powerful functionality to showcase what we do best. This project wasn’t just about looking good—it was about creating a platform that reflects our growth, streamlines our processes, and elevates the client experience.

Project Scope

The comprehensive update to Rezolute’s website included:

A full rebrand with a new brand guide, logo, color palette, typography, and styling
Curated website visuals using AI-generated imagery aligned with the updated brand
Dynamic content structure to simplify content management and future growth
Integration of a robust support ticketing system for client and internal team communication
E-commerce implementation for selling services, subscriptions, and memberships (WooCommerce)
Blog creation with automated social media sharing for ongoing engagement
Lead generation forms integrated with Mailchimp for newsletter distribution
Templatized case studies section to professionally showcase previous projects

The Solution

Rezolute’s internal site redesign focused on aligning the brand with modern standards and improving functionality. Key solutions include:

A fully reimagined brand identity with cohesive visual and typographic design
AI-generated imagery to maintain consistent visual storytelling
Dynamic content feeds for scalable growth and streamlined content updates
A custom Support Ticketing System featuring:
- My Account page for client ticket creation and management
- Real-time progress notifications
- Secure credential sharing
- Integrated time tracking and reporting for transparency
WooCommerce integration for e-commerce capabilities, including service subscriptions and memberships
Blog with automated social media sharing to maximize content reach
Lead generation forms connected to Mailchimp for targeted marketing and automated newsletter distribution
Flexible, templatized case study layouts to easily highlight completed projects

Before

After

Mobile

Results & Impact

Stronger, modernized brand identity that reflects Rezolute’s growth and expertise
Streamlined internal workflows with integrated client support and project management tools
Expanded revenue channels through WooCommerce subscriptions and memberships
Increased lead generation and audience engagement via blog content and newsletters
Scalable content strategy supporting continuous growth and adaptability

Ongoing Optimization

We continue to refine and expand the Rezolute website to adapt to evolving client needs and market trends. Future improvements include enhanced personalization features, expanded e-commerce capabilities, and additional automation to further streamline operations.

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