Case Study: RC Hobbies

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Website Redesign & Ongoing Support

RC Hobbies is a retailer specializing in remote control hobby products, operating through multiple independently owned stores. They needed a website redesign to better align with their shift away from e-commerce and toward promoting their physical store locations. Their previous Magento site was complex, costly to maintain, and poorly optimized for SEO and mobile use. They turned to Rezolute for a comprehensive solution.

Project Scope

Rezolute was tasked with redesigning RC Hobbies’ website to reflect their new business direction. Key objectives included:

Transitioning from e-commerce to a location-focused platform
Re-platforming from Magento to WordPress for improved flexibility and cost-efficiency
Enhancing the website’s user experience (UX) and user interface (UI)
Implementing a user-friendly admin interface for effortless content updates
Showcasing individual store locations with dynamic contact and social media integration
Integrating multiple online newsletter signup forms for individual stores, fully integrated with the newsletter distribution platform
Extracting and managing customer data from cloud-based POS systems
Creating a tailored newsletter campaign system for each store location to engage local customers

The Solution

Rezolute delivered a modern, responsive website designed to engage visitors and drive in-store traffic. Key features include:

A fully reimagined UI/UX with intuitive navigation
A drag-and-drop admin interface for seamless content management
Dynamic store locator pages displaying contact details and social media links
Multiple store-specific newsletter signup forms integrated with the distribution platform to streamline local marketing efforts
Automated data extraction from cloud-based POS systems for streamlined customer insights
Customized newsletter campaign tools allowing each location to connect directly with its customer base
Cost savings through the migration to WordPress, reducing hosting and maintenance expenses

Before

After

Mobile

Results & Impact

Significant improvement in website performance and SEO rankings
Increased website visits and foot traffic to retail locations
Improved brand recognition through consistent and modern design
Streamlined content management with a user-friendly admin interface
Enhanced mobile responsiveness, ensuring a seamless experience across all devices
Reduced hosting and maintenance costs due to the WordPress migration
Positive client feedback due to streamlined management and a renewed focus on in-store customer engagement

Ongoing Support

Rezolute continues to provide ongoing website management, including:

Regular security updates and maintenance
Timely updates to business information and store details
Development of new features and enhancements based on client needs
Design and management of monthly newsletter distribution for all RC Hobbies locations

Through tailored web solutions and proactive support, Rezolute has helped RC Hobbies successfully transition to a location-focused business model, driving more customers to their stores and strengthening their local presence.

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