Case Study: Old South Gaylord Street

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Website Restoration, Business Directory, and E-Commerce Integration

Old South Gaylord Street is a historic shopping and dining district managed by a Business Improvement District (BID) and a Merchant Association. When their website went offline due to expired hosting and domain registration, the district lost its online presence, impacting visibility, business listings, and community engagement. With no access to the previous site, the BID needed a full website restoration and long-term digital sustainability.

Project Scope

Rezolute partnered with Old South Gaylord Street BID to rebuild and enhance their website with:

Website Restoration & Rebranding: A new WordPress site with modern design and structured content.
Business Directory with Merchant Logins: Self-managed listings with automated visibility based on membership status.
E-Commerce & Subscription Management: Automated dues payments for businesses with tiered listing options.
Interactive Street Map: Dynamic map to improve business visibility and wayfinding.
Event Management System: Vendor registration, sponsorships, and automated event categorization.
BID Information Hub: Dedicated section for bylaws, projects, budgets, and key updates.
Mailchimp Integration: Automated email marketing for BID announcements.
Domain & Security Management: Acquisition of new and previously used domains to secure long-term control.

The Solution

Rezolute delivered a modern, functional website that not only restored the district’s online presence but enhanced engagement, automation, and sustainability. Key solutions included:

Custom Business Directory
- Merchants can log in and manage their own listings.
- Paid members receive full listings with images, links, and business details.
- Expired memberships result in limited listings with basic contact info.
E-Commerce & Subscription-Based Dues
- Automated membership payments through WooCommerce.
- Businesses can renew subscriptions online with tiered benefits.
Interactive Street Map
- Easily navigable directory to improve merchant visibility.
- Filterable business listings.
Event Management System
- Online registration for vendors and sponsors.
- Automatic categorization for past and upcoming events.
BID Transparency & Public Access
- Dedicated section for BID bylaws, projects, budgets, and meeting updates.
- Contact form for community engagement.
Mailchimp Email Marketing Integration
- Automated newsletter distribution to keep merchants and the community informed.
- Lead capture forms connected directly to Mailchimp for audience growth.
Domain Security & Ownership Strategy
- New primary domain secured: southgaylord.com
- Backorders placed on previously used domains to prevent future loss.
- Ownership and credentials securely managed by the BID for long-term control.

Before

After

Results & Impact

Restored Online Presence: A fully functional website to support merchants and visitors.
Increased Business Visibility: Directory and map provide easy access to local businesses.
Automated Membership Management: Seamless dues collection and listing updates.
Efficient Event Coordination: Vendors and sponsors can register and pay online.
Improved Community Engagement: Automated email marketing through Mailchimp keeps stakeholders informed.
Long-Term Digital Control: Secure ownership of website, domains, and hosting.

Ongoing Support & Future Enhancements

With the foundation in place, the BID can continue improving engagement through:

Ongoing Site Maintenance – Regular security updates, plugin maintenance, and performance optimizations.
New Feature Development – Continuous improvements and feature expansions based on BID and merchant needs.
User Support & Training – Assistance for merchants, board members, and vendors in managing their accounts, listings, and event registrations.
Future Domain Acquisitions – Efforts to reclaim past website assets.
Continued Content Updates & Marketing – Email campaigns, event updates, and content optimizations to enhance engagement.

The redevelopment of the Old South Gaylord Street website represents a critical investment in the district’s long-term sustainability, visibility, and economic growth. By restoring ownership of digital assets, automating key processes, and providing merchants with self-service tools, this project ensures that the Business Improvement District and Merchant Association have full control over their online presence.

With an optimized business directory, event management system, and automated membership payments, the district is now positioned for ongoing engagement and future expansion. As the website continues to evolve, ongoing support and feature development will help merchants, board members, and vendors maximize their online presence and community impact.

Rezolute is proud to have played a role in revitalizing Old South Gaylord Street’s digital presence, creating a platform that will serve the community for years to come.

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