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Case Study: Frisky Goat Ranch

Custom Website Development & E-Commerce Integration

Frisky Goat Ranch is a small hobby ranch in Morrison, Colorado, specializing in breeding Colorado Mountain Dogs, raising Angora goats for mohair, and producing goat milk-based products. Without an existing online presence, they needed a custom website to showcase their breeding animals, market available goats and puppies, and share ranch updates through blog posts.

Image of Frisky Goat Ranch home page

Project Scope

Rezolute was tasked with building a custom website that would:

  • Establish Frisky Goat Ranch’s online presence
  • Feature breeding animals and market available goats and puppies
  • Create a platform for blog posts about ranch life and events
  • Simplify content management through dynamic post relationships
  • Drive engagement through social media integration
  • Develop lead generation forms connected to their Mailchimp account
  • Set up and configure their Etsy shop and WooCommerce store for online orders and reservations

The Solution

Rezolute delivered a fully customized website designed to meet Frisky Goat Ranch’s specific needs. Key features include:

  • Custom post types for animals, products, and blog posts, streamlining content creation
  • Dynamic, cross-linked landing pages that automatically display related content based on set criteria
  • Automated blog post sharing to social media platforms, keeping content centralized on the website and driving user engagement back to the site
  • Custom lead generation forms integrated with Mailchimp for targeted email marketing
  • Etsy shop setup and configuration to support initial product sales
  • Ongoing development of a WooCommerce store to support website orders and reservation requests

Etsy Store

Home Page

Image of Frisky Goat Ranch home page

Listing Page

Results & Impact

  • Successfully launched Frisky Goat Ranch’s first online presence
  • Simplified content management, allowing content to be created once and used across multiple areas of the site
  • Increased website traffic and user engagement through social media integration
  • Streamlined customer communication with automated lead generation and email marketing
  • Expanded product reach through Etsy and upcoming WooCommerce store integration

Ongoing Support

Rezolute continues to support Frisky Goat Ranch with:

  • Website maintenance and security updates
  • Ongoing WooCommerce development and configuration
  • Feature enhancements based on business growth and seasonal needs
  • Continued optimization of marketing integrations to drive online and in-person engagement

Through custom web solutions and strategic e-commerce integration, Rezolute has helped Frisky Goat Ranch grow its online presence, connect with customers, and expand its sales channels.